It All Started With a Promise to My Mumโฆ
Simplify Living didnโt start with investors and a business plan. It started with my mum.
She was on her dream trip through Europe when her bag was stolen. Passport, cards, cash โ gone. When she came home, I could tell something had changed. Travel no longer felt freeing. It felt risky.
I promised her Iโd find a bag that could stop thieves. But everything I found missed the mark โ flimsy zippers, fake locks, and โanti-theftโ claims that didnโt hold up. So, I decided to build one myself.
Designing the Perfect Anti-Theft Bag
Once Iโd made that promise, I couldnโt let go. I spent hours reading forums and messaging travellers whoโd had their valuables stolen, to find out how pickpockets operate.
Then I started contacting manufacturers. Most said it couldnโt be done โ security features were too expensive, and travellers cared more about style. But I didnโt want another pretty bag. I wanted one that worked.
From my Brisbane bedroom, I began sketching designs, testing features, and improving every detail until it finally felt right.
From a Bedroom Idea to a Global Travel Brand
That first bag wasnโt about building a business โ it was about protecting memories and giving my mum the confidence to travel again.
Travel isnโt defined by planes or passports. It's the moments that stay with you after youโre home: the laughter in a new city, the photos that become heirlooms, the quiet reminders of how big the world really is.
From humble beginnings, Simplify Living has grown into a global brand with a 12,500sqm Brisbane warehouse and a team of 37 passionate people.
The Mission That Keeps Us Moving
What started as a promise to one person has become our mission for travellers everywhere โ to make travel feel effortless, the way itโs meant to be.
We design gear that keeps you safe, organised, and ready for anything.
Every product is built with real travellers in mind โ honest, functional pieces that solve problems before they happen. So you can focus less on what could go wrong and more on the experiences that make travel worth it.
Trusted by 250,000+ Travellers Around the World
From that first bag, weโve now helped over 250,000 people enjoy a better travel experience.
Our products have featured on 7 News, Yahoo, and Daily Mail, but the stories that matter most come from travellers themselves.
Hearing how our gear made packing easier or restored their confidence on the road โ thatโs why we do what we do.
